Analysis On Operation Mode Of Yooli Online Lending Platform

P2P Lending refers to a direct lending model which is Internet-based,person to person and not through the third party(such as a bank).Since 2005,with Lending Club,Zopa,Proper as the representative,the P2 P net loan model rose in Europe and America and then popularized to our country,and developed rapidly in just a few years.The reasons for its development,from the perspective of market demand,include two main aspects.Lacking of collateral,coupled with lack of credit,small and medium enterprises(SME)and individuals operating consumption are difficult to obtain a loan,which makes it more difficult to get loans from banks,therefore,demand for fund is strong.Besides,with the development of China's economic,the number of China's middle class is rising gradually,however,the investment channels and financial institutions are rather limited,so the supply of fund is strong.The "brutal development" of P2 P industry is the driving force of China's financial repression under the macro background which cannot meet the need of SME and some personal demand for financing.The business positions of P2 P Lending and Small loan companies are vulnerable groups cannot be covered by traditional financial services,both of them have “inclusive finance” character.Under the special domestic market environment,local P2 P platforms began to correcting pure line correction mode,a large number of online to offline mode appeared,of which there is Yoo Li platform,small loan companies recommend borrowers,and the platform is responsible for the development of online investors.This new model allows small companies to finance through bypassing the regulatory route,breaking the bottleneck,breaking the geographical restrictions,and P2 P platforms can reduce the risk and operating costs to achieve breakthrough.Yoo Li operational modes isnot big profit,there are some problems in its development.This paper proposes relevant suggestions to bargaining power,guarantee qualification and a series of risk exist in P2 P industry,includingthe optimization of the asset side platform and strengthen the risk control,to speed up the construction of credit system,to improve the information disclosure mechanism of the industry,to promote the transparency of the transaction information.After in-depth study in the cooperative mode,the article obtains the following conclusions: First,the cooperation of P2 P platform and small loan companies is more competitive.Second,the healthy development of cooperation model depends on the external environment of both the operational capacity,network technology,legal,regulatory,industry self-regulation and other aspects.