Countermeasure Research Of The ICBC Jiangxi Provincial Branch's Private Banking Development

After Bank of China lighted up the spark of private banking in 2007,main commercial banks of China has set their own departments to serve,as well as the securities traders,trusts and funds,exploring and exploiting the domestic private banking market with some new modes like asset management corporation and wealth mangement centre.On the other hand,as Chinese economy steps into a new phase named new normalcy,the operation of banks also involve themselves into this normalcy,which means the decreases of interest margin of deposit and loan,the capitalization of private enterprises and the imacts of internet financing.The traditional profit territory of banks has to face big challenges,especially the rapid loss of interest margin,which can be literally a collapse to the profit target.The tough atomsphere forces all banks to seek some new solutions of profit.The private banking could be the ideal answer and become a favourite of the banks,featuring lower occupancy of economic capital,higher additional value and stronger brand effects.Moreover,private banking can promote the cooperation of every function plate and subsidiary.ICBC,as the biggest bank of China,is the first professional institution of the private banking in China,how to effectively develop the private banking business,rapidly enhance the integrated contribution of private banking business,so as to promote the transformation of the ICBC business,has become a very urgent problem.According to the development of the private banking business of ICBC in Jiangxi Province,this thesis analyzes the main achievements and problems in the development of private banking business,and the causes of the problems.By further analysis of competition situation,the evolution program and business development of the ICBC Jiangxi branch's private banking will be pointed out.Expected to be able to help ICBC and other Chinese banks in developing private banking.