TYSW Company Of NanChang Development Strategy Exploration

Currently,along with the rapid development of science and technology,there is growing emphasis on environmental protection,green and healthy industry occupies socioeconomic continued to increase.The world's major countries have formulated a coping strategy.Increase investment in emerging industries,and strive to win the right to speak in the future competition.Thirteen Five plan which,in our country have a clear strategic positioning of the bio-pharmaceutical industry.Although the overall policy environment preferences,but there are many uncertain factors.Impact of the financial crisis has not eliminate,the world has not yet fully on track,China's economic slowdown,and many multinational companies stationed in the country,the transfer of excess capacity and other developed countries and multinational companies to master the core bio-pharmaceutical industry technology,a dominant position in the competition;this corresponds to the domestic biopharmaceutical companies lack core competitiveness,lack of scientific research strength,low-margin products,research and development issues such as lack of funds has not been effectively resolved,the further development of business conditions difficult heavy.Nanchang TYSW Pharmaceutical Co.,Ltd.,is set to develop,research,sales of health care products as one of modern high-tech companies.In this paper,the general strategic analysis,and with the PEST analysis,five forces model analysis Nanchang TYSW company macro and micro environment,and then through the SWOT analysis of the company's internal and external environment analysis.Summarize results,competitive advantages and opportunities TYSW company focused on good customer resources and market leading marketing technology,can provide the most professional services to consumers;but there are branches of a reduced ability to control,corporate governance system can not keep up business development,lack of core corporate culture and other issues.Discussion Based on the above series of strategic analysis and model proposed Nanchang TYSW companies should adopt a positive SO strategy,and gives the strategic measures and safeguard mechanisms is desirable to have some significance for the company's future development,and can use and learn among other practices.