Little Tiny Cosmetics Marketing Enterprises WeChat And Marketing Communications Effect Analysis

In the information age, marketing information dissemination is the key factor to decide the outcome of the enterprise, each new information dissemination channel should be paid attention to by enterprises. Microblogging marketing waste heat is not over, micro channel marketing quietly. Micro channel as a new type of social media, and more variability and plasticity are not quantifiable, micro channel marketing is still in the exploratory stage, complete guidance theory system has not yet formed. Micro channel marketing whether such as business people's expectations, to the enterprise marketing activities and marketing performance to promote, how the effectiveness of marketing communications, whether it is enterprise marketing activities of the right choice is worth to discuss and research.Until at present, to participate in the micro channel marketing type enterprise is more and more diversification, overgeneralization is loss of rigor, this paper selects small cosmetics enterprise single categories as the research object, by Dennis Professor Schultz "marketing is communication, communication is marketing proposition of inspiration, combined with the spread of science, marketing, and other social science theory, using literature analysis and questionnaire investigation method to explore the small cosmetic enterprises is how to through micro channel of communication. The communication effect how?This paper consists of five chapters: the first chapter is the introduction part;the second chapter introduced small cosmetics enterprise marketing micro marketing environment for development ?course?comparative analysis of the features and other marketing methods;the third chapter from the disseminator,the dissemination of information,communication audience three angles of small cosmetic enterprise marketing communication factors analysis summary; the fourth chapter to the audience as the investigation object of small cosmetic enterprise marketing dissemination of results of empirical research;the fifth chapter is the summary and discussion?It is found that micro channel marketing of small and micro cosmetics enterprises is a multi-dimensional way of marketing, and the combination of emotional marketing, word-of-mouth marketing and other marketing methods are more effective. In marketing content, small cosmetic enterprises, the public accounts focus to achieve the macroscopic effect, "effect" on the strengthening of the role, and agents of enterprise marketing information to products and services as the foundation to attract the audience and guide consumption behavior. In small or micro cosmetics enterprise micro channel marketing communication effect, empirical data shows young user groups constitute the subject of investigation. The percentage of female is higher than that of male, small micro cosmetics enterprise micro channel marketing both from the spread of breadth and depth have been noticed.