As the increse of cost of labor,cost of material,cost of sales,the Government issue regulate and control policy about homebuying restrictions,credit limit and limited price,the sales volume of real estate product market would slide downward to a large extent. how to achieve sales growth in this environment of real estate enterprises?Real estate projects with regional characteristic,affected by the surrounding environment, There is close relation between real estate enterprises and consumer, competitor, government, banking facility and so on. How to deal with these connection well? Every real estate enterprises had to Confront these question.Face to a complicated programme of real estate development,use the theory of relationship marketing, the coordination of all aspects of the relationship,to consolidate its advantages,to expand the market,make sales growth. This thesis In order to Anshan SiLong As an example, analysis of the existing problems of SiLong from four field. Useing the theory of relationship marketing to solve the problem.I hope this article will help you. |