| With the increasing of market share,public relationship of the enterprise is becoming more important.Comparing with the traditional method of the marketing science?public relationship focus on the outside environment,such as the politic?law?economic?culture and geology etc...In order to the influence of the company,it should consider the government?media?the relative group of the industry when getting profit to assure the policy is in favor of the company and the good image of the enterprise.N company which gets the function of investment?manufacture and sales is the subsidiary company of one major automobile enterprise of Japan in China.To make sure the smooth operation,the company must overcome the weakness of the PR-market strategy and seize the trend of policy about the hybrid and new energy technology of the automobile industry to develop the hybrid techlogy on its own.It's necessary to enhance the the PR-market facing government and media to strength the support of the policy and the understanding about the hybrid of the automobile.In the process of the N company building the PR-market system,the clear thinking and the correct diagnose is needed to find the whole solution while coming across the problems of organizational structure?government PR?media PR and the social responsibility PR.The stuff of the PR market department should have the ability of the strategic idea?the knowledge of the macroeconomic?be good at the hot topic of the society?and good communication ability.This paper try to optimize and find the solution in organizational structure?government PR?media PR and the social responsibility PR from the whole overview.There is the expected effection after operating the optimization of this paper.From the data of the result,the talk of the top of the company and the government increased significantly comparing to before.The positive report from media also increased as the double speed of before,therefore the optimization of the paper is feasible. |
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