Financial And Risk Evaluation Of LinQu Jialejia Business District Construction Project

With the rapid social and economic development, the urban construction of Linqu has also been greatly developed in recent years. The country's national economy has maintained a rapid continuous growth momentum with tremendous changes taken place in urban and rural areas and the comprehensive economic strength markedly increased. In order to further accelerate the pace of urban economic development and achieve extraordinary and leapfrog development of Linqu economy, the municipal government attached great importance to the construction and development of the city, developed a series of preferential policies for the construction and development of the city, increased investment strength and optimized investment environment to accelerate the pace of urbanization. With the rapid development of national economy and gradually increased people's living standards, after people meeting the food, clothing, shelter, and other requirements, their demands towards commercial business environment are increasing. A good business environment is conducive to improve business quality around the business office.According to Linqu urban development planning, covering area of the project is now planned as the commercial and residential land to develop the proposed Linqu Jialejia Central Business District project opened and developed by Shandong Weifang Department Store Group Co., Ltd.The paper first introduces the Linqu Jialejia business district project from the following two aspects: the construction unit and the background of the project and then gives a general overview of the project from construction conditions, construction scale, financing and investing planning and project implementation planning. Next, the paper conducts a financial analysis towards Linqu Jialejia business district project. Project investment estimate is made according to the estimates basis and estimation methods. And the financial effect evaluation is based on collecting the financial data, the financial profitability and the earnings uncertainty. Then the paper gives a social assessment on Linqu Jialejia business district project. The project adaptation to social development is analyzed from development planning, industrial policy and industry access; adaptation degree of the project to the local region is analyzed from attitudes from different interest groups toward the project, organizations support at all levels toward the project, the adaptability of the local cultural conditions toward the project. Finally, the paper offers a risk analysis towards Linqu Jialejia business district project. First, the project impacts on environment are evaluated from the construction and operation and the response to environmental hazards. Then the risk analysis and risk response are conducted related to fire safety and labor safety.