L Company's New Mobile Phone Development Strategy

With the rapid development of science and technology, the mobile phone industry as an emerging industry, in nearly ten years of rapid development, domestic and foreign mobile phone enterprises rise rapidly, which results in the mobile phone market competition is becoming increasingly fierce. Compared with foreign companies, domestic mobile phone RD companies can not say that the mobile phone RD company, but mobile phone program providers, and the scale is generally small. Due to domestic enterprises do not pay attention to project management, but greatly degree of the pursuit of product update speed and product sales, leading to the project because of schedule control is not strict exposed problems more serious, has become a very important factor in the development of the mobile phone business.The paper combined with the company's actual situation, the use of the project management related knowledge and handset research and development process, and puts forward the strategy for the development of a new mobile phone, and its application to the L company of a new mobile phone RD. RD examples to model mobile phone RD policy as the breakthrough point, to the mobile phone RD project cycle in the process of the five groups: project initiation process, project planning, project execution, project control and project closeout process as the research object, systematically detailed describes the L company's existing mobile phone RD process, during which reflects the our RD strategy of L company mobile phone RD process guidance, L company developed a more products to meet the needs of the user. Through the combination of research and development strategy theory and mobile phone research and development practice, we further refine the strategy for improving the mobile phone development and has the guiding significance for the mobile phone development, and improve the competitive advantage of L company.. With this improved strategy for mobile research and development, successfully developed a new mobile phone company L, and successfully listed in March 2015. After the listing of the phone, achieved good results for the company acquired a good L benefits. Through the research and development of this project, sorted out a new development strategy, l will in other products--not limited to mobile phones, the use of such a strategy, improve the company's benefit.