A Research On The Development And Operation Management Of The Mobile Phone APP Palm Project

With the rapid development of network information technology, smart phone has become an important part of people’s daily life. And the effective use of smart phones to play, can not be separated from the operation of the smart phone APP software. Good mobile APP software is often able to give the user a good experience, so as to achieve the desired effect of the market, to achieve the brand effect. Palm evergreen APP software is under the background of the.In this paper, the research object of the paper is to develop and manage the mobile phone "palm" project. Through literature research, field survey and other research methods, this paper analyzes the related problems of the APP software market operation. On the basis of literature review, this paper analyzes the theory and method of new media and project management, and analyzes the theoretical basis and method of creating the project, and analyzes the theory, method and operation procedure of WAP network.How to prepare the APP software in the palm of the paper. Palm evergreen APP software will be registered as well as a good risk control by the company, and obtain legal qualification for the company’s late market expansion, etc.. At the same time, through the development of the early market research, and products and perfect constantly online, improve product development quality, won the good market recognition.Through the analysis of the financial forecasting model of the APP software, the paper analyzes the financial situation of 2016 to 2020 by using the scientific forecasting method. After forecast analysis of the palm of the evergreen APP software sales revenue and profit in 2016 to 2020 is expected to very considerable, the market prospect is very broad, with a larger profit margins and market potential.The future planning of palm evergreen APP software is further studied. Including the product of the preparatory period and the period of growth and development of the key work, and analysis of the company’s future development direction, and the future development of the company, the need to strengthen the company’s internal control management, the establishment of people-oriented corporate culture, strengthen market operations and other perspectives, to promote the rapid development and expansion of the registered company.