Zhejiang Hailiang Co., Ltd. Symbiosis Marketing System Research

Based on Zhejiang Hailiang Co., LTD existing marketing environment and condition analysis, choose alliance, establish a suitable Zhejiang Hailiang joint stock limited company, the symbiotic marketing partner setting out its marketing ideas and principles, to standardize enterprise symbiotic marketing behavior, improve the success rate of symbiotic marketing. Through our mutual cooperation for enterprise brings such as cost, technology and resources competitive advantage, this is a kind of theoretical significance, also be a kind of practical significance for the development of the company on the guidance. There are following conclusions:(1) Zhejiang Hailiang joint stock limited company production of copper products its macroscopic marketing environment and the company itself operating conditions of the marketing environment such microscopic analysis show that this company for symbiotic marketing conditions satisfy.(2) a joint stock limited company of Zhejiang Hailiang symbiotic marketing system guiding principle based on the customer value, to advantage complementary, synergistic effects, the objective of a struggle is consistent, core value compatible, shape "learning organization", promote sustainable development.(3) Zhejiang Hailiang symbiotic marketing general design for3parts: advance research (involving the market research, market opportunity analysis), partner choice stage (enterprise value motivation, customer value motivation, the enterprise itself and symbiotic partners capacity assessment) and execution evaluation phase (select partners and cooperation method, evaluation results, behavior modification).(4) Proposed Zhejiang Hailiang Co., LTD symbiotic marketing strategy, that is the product strategy-new product development co-operation and co-production; pricing strategy-the implementation of price-fixing cartel; marketing strategy-and related industries and enterprises in joint promotions; distribution strategy-to share their own distribution channels, focusing on channel development and innovation, organization and implementation plan.(5) With recommendations including:plan in advance to do more careful and detailed, carefully drafted partnership agreement, to keep abreast of the marketing partner status, size and strength of both partners to be quite so.In this way, author hopes the article for Hailiang Co., Ltd and related businesses can play a role in that learning about symbiotic marketing system.