Research On Marketing Strategy Of Hunan Telecom's "M2M" Business

At present, the development of Internet of things, IoT, has been reguarded as the information industry development strategy for the next high point in the world. The development of Internet of Things will provide a new opportunity for telecom operators.The new'China Telecom','China Mobile'and'China Unicom'have been founded on November2009after one and a half years'reconstruction.As the full-service market is the competitive landscape, Hunan Telecom should actively grasp the opportunities of industrial development of M2M. Under the guidance of my instructors, I have started the research of Hunan Telecom'M2M marketing strategy during the practical work.The following sections are the main contents of the paper.Firstly, explain the background and the meaning of the selected tilt, describe the content and structure of this paper.Secondly, introduce the related theory including marketing mix strategy, Supply Chain Management (SCM) and Life Cycle theory net marketing strategies and the research methods used in this paper including STP analysis, SWOT analysis method and4Vs marketing mix strategy, etc; also introduced M2M technology and industrial development.Thirdly, analysis the external environment including opportunity and challenge, the internal strengths and weaknesses, introduce the existing M2M's marketing strategy of Hunan Telecom, then net some existing problems in existing marketing strategy.Fourthly, through the actual supported by appropriate market surveys and analysis methods, propose the optimization marketing strategy on the M2M business of Hunan Telecom by using4Vs marketing mix strategy.Finally, introduce the optimization strategy implementation plan and implementation results.