A Comparative Study On The Transmission Mechanism Of WeChat Red Envelope And Weibo Red Envelope

With the continuous development of mobile Internet technology,Weibo and WeChat,as the two most popular social platforms in China,have played an important role in people's lives.As a marketing tool,online red envelopes have fully tapped the enormous energy of social networking and have attracted countless Internet platforms and enterprises.As the two most attractive social platforms in China at present,WeChat Weibo has a completely different information dissemination mechanism,and the performance of WeChat and Weibo red envelopes is not the same.In this context,this paper makes a comparative analysis of the network red envelope's communication mechanism in WeChat and Weibo from several aspects,such as the dissemination subject,the occurrence mechanism,the communication mode,and the communication effect.As a means of social marketing,online red envelopes fully tap the potential of social networking and provide a model for social marketing in the future.Therefore,this article aims to analyze the performance of Internet social media in two major social platforms.In the future,social marketing is inspiring to fully mobilize social crowds and tap social potential.At the same time,the author hopes that through the analysis of this article,it is helpful to choose the platform for the social marketing of enterprises.