Research On The Diversity Of Discourse Of Broadcast Video Host

In the era of financial media,the traditional radio station's listening behavior,listening period changes and listening to the crowd also changed.Broadcast video program host to participate in the new form of broadcasting to provide a multi-platform development,for example,the broadcasting industry according to the audience market changes and development,a number of integrated radio,also began to market-oriented,Road,that is,the object of the audience is more clear:the health station and the traffic station and the type of location of the radio frequency has a relatively fixed audience.However,due to the proliferation of broadcast signals,openness and inculcation,the broadcast of the audience is often uncertain.In the context of the wave of media,radio programs need to seek innovation and development,need to closely attached to the new media broadcast platform,with the new platform for broadcast video programs broadcast,broaden the audience,in the program content,form,style To enrich the innovation,to enhance their competitive advantage,so that the impact of radio programs to the depth of the spread.How the broadcaster,through the car movement,broadcast the public platform,computer network platform,multi-angle,multi-dimensional,multi-terminal extension and broaden the traditional broadcast of the transmission path,so that the traditional "listen" into "listen + watch"to absorb More radio audience,so that the influence of traditional radio can be spread in depth,is the wave of new media broadcast host in the development of program innovation must solve theproblem.