A Preliminary Study On The Mobilization Mechanism Of Network Collective Action

Since the 21 st century,the development of China's Internet had a profound impact on China's politic,economy,culture and other aspects.The operation logic of the Internet rules people's way of life,social interaction,thinking and even the reconstruction of social structure.Traditional research often regards cyber collective action as a morbid behavior and the emergence of collective action is caused by the relative deprivation of social members.But inequality,ideological conflict and other factors exist in the society all the time,and will not lead to collective action inevitably.The occurrence of network action must exist in a mobilization process,the network collective action is how to mobilize it? Research on the mobilization mechanism of collective action of the network will help us to understand and deal with the collective action of the network.The basic attributes of the network provide a good spatial resource for collective action.The social structure in cyberspace has the characteristics of flattening,relatively weakly organized,and does not form a strict hierarchical structure of power,with the characteristics of anonymity,openness,and broad participation in the network.And other characteristics,reducing the risk of collective action for Internet users to participate in network collective action to provide a political opportunity.In the cyberspace,as a simple information carrier,the main way of collective action is through simple and repetitive release of messages,reply messages,posts and other discourse activities to complete.The essence of collective action is a kind of discourse action and symbolic action that takes place in cyberspace based on realistic social factors.At the same time,in cyberspace,emotion plays a key role in network mobilization.Emotional mobilization and discourse construction are closely related,discourse as a network collective action tool,all the emotional rendering behavior is carried out through the discourse construction,so the process of emotional rendering is actually the process of discourse construction.The collective action mobilization in the network is a framework for the integration process.According to the existing main framework of the society,the mobilization of the real events and the main frame through the process of frame bridging,frame expansion,frame extension and frame conversion,the framework integration in the network still belongs to the category of discourse action.Discourse action is inevitable in the words of the word processing,through the use of language rhetorical skills on the audience emotional infection,access to more people's attitudes and emotional identity,thus forming a collective identity,and ultimately lead to collective action network.