Analysis Of The Museum's Inbound Exhibitions

Entry exhibition is an agreement by way of cooperation from foreign museums to select some of the exhibits to China for exhibition, that is, to borrow from abroad. It is organized around a particular subject and exhibited in a short period of time . Compared to the basic display, Its distinctive theme, updated quickly is more attractive to viewers. It is helpful to improve the popularity of the museum and enhance the utilization rate of the collection. As a new form of exhibition growing up with China’s opening up gradually. It is entry exhibition’s variety and significant exotic exhibits that make the audience find everything fresher and new, generally more popular than domestic temporary exhibition , thus becoming a new attempt at large and medium-sized temporary exhibition in the museum in. Entry exhibition requires not only the museum staff to complete the design of display content and form in a short period of time, to write the outline and script, arrangement and display of cultural relic work, also need curators has a keen insight and creativity to foreign advanced curatorial concept . In addition, the exhibition for professional personnel, resilience, execution and compression capacity requirements are very high, which requires the museum have focus on the selection of talent .The concept of the entry exhibition is currently only used for academic research, the museum has not yet been clearly defined in the classification of the concept, so that the fuzzy concept, is not conducive to the study and not convenient for museums.Firstly, this paper defines the concept of the temporary exhibition and the entry exhibition,and gives a case study of the entry exhibition in China. The exhibition "Pharaoh and Feudatory King" exhibition in the Nanjing museum is a typical successful introduction of the entry exhibition,this paper analyzes the theme , publicity and cultural products of the exhibition , with the method of survey and consultation with the staff, collected pictures and data, summarizes its successful experience. And then make a horizontal comparison with several other entry exhibitions of Chinese and foreign museums , and finally analyzes the success factors of the entry exhibition.