John Fiske's "nomadic Subject" Theory Research From The Perspective Of Communication

John Fisks' audience studies focus on building the dominant position of the audience in the communication process from the level of popular culture.His theory of media culture has becomed typical pattern of popular culture study.However,his audience theory,nomadic subjectivities,is neglected to a certain extent.This paper finds that the theory of nomadic subjectivities still has theoretical and practical significances,especially for current complex network environment.This paper emloys text analysis,contrastive analysis and case analysis approaches,discussing the theory of nomadic subjectivities form the following aspects:Chapter one introduces the theoretical source and definition of nomadic subjectivities.Chapter two descripts theory construction of nomadic subjectivities: 1,social subjectivity constitute the audience "nomadic subject" the premise and foundation of multiple social affiliation;2,the discourse subject is the core of "nomadic subject" theory;3,mental body is the key to the development of "nomadic subject".Chapter three contrasts and analyzes the theories of nomadic subjectivities and uses and gratifications from three aspects: paradigm shift,method reconstruction and concept change.It found that John Fisks continues to pay more attention to audience like theory of uses and gratifications,analyze social formation of audience,study audience using national semiology,and deeply analyze characters of audience subject communication.Chapter four proposes Chinese style nomadic subjectivities: take internet celebrity as a typical case,utilize the theory of nomadic subjectivities,and find out why these internet celebrities become Internet hit from three angles: social property of internet celebrity,discourse power,and psychological factors.It concludes that the theory of nomadic subjectivities,as a theorical method,have significances on analyzing current specific communication phenomenon.This paper is of great theoretical and practical significances as it supplyments related theory and study methods about John Fisks' audience studies through contrast and analysis on the theories of nomadic subjectivities and uses and gratifications.The innovative points are: analyzing the characters of nomadic subjectivities in internet celebrity communication,finding out practical significances of the theory in current complex communication environment,and attempting to propose new theorical method on studing Chinese communication phenomenon.