Research And Analysis Of The Message Board And Marketing Activity System Of Hengyun Company Website

With the development of Internet technology, our life and work have relied more and more on the network and the network has become the hottest marketing methods. More and more enterprises have or are preparing to build their own enterprise website. What's more, the enterprise website is very important as a part of the enterprise information management and plays an indispensable role in the entire process of the enterprise information management. The enterprises are to products promotion and Internet marketing on their own enterprise web. The outstanding enterprise website not only improved the sales of the enterprise, but also boosted the enterprise image, which gained the competitive edge of the market. Message board and activity system are as an essential part of the enterprise websites. The main purpose of the two function modules provides a good interactive platform and environment to collect the suggestion and opinions about the enterprise from customers, perfect the quality of the products and services, and strengthen the communication and cooperation between the enterprise and their customers.This paper states the functionality and characteristics of the message board and the activity system for marketing on the existing HengYun's enterprise website. According to the design idea of software engineering, we optimize and perfect the message board and the activity system for marketing of its enterprise website to improve the user experience and interactivity on the enterprise website. In order to define the research content and the main work, this paper has discussed from the project research background, significance and domestic and foreign research status. In the business analysis, this paper elaborates the existing problem and the original business flow and presents the optimized business procedure. This paper also describes the functional requirements of the system. We draw activity diagram of the system, case diagram, thumbnail class diagram and system logic model design to analysis. On the basis of the demand analysis, we also design the system overall package and package diagram and expound the content of the specific design, which complete the design of the system class diagram. In the last, each main function module and database are designed in detail. This paper focuses on the message board and activity system for marketing of the HengYuan's enterprise website. At the end of this paper, we summarized the research and project on the basis of our study and make a prospect on the future.