"City Pictorial" Marketing Strategy Research

As the most successful city youth life magazine, cityzine was established by the nanfang daily media group. cityzine have been kept good develop for these years,and its readers are very stable.But in nowadays,the tendency of small minority and differentiation is more and more obvious. The new media such as Wei Xin is growing very fast,and the readers have more choice,their reading habit change too. AS a traditional paper media which has more than ten years old,cityzine is now facing a great challenge no matter from the form or from the content. Cityzine must need to strength its content and give the readers better reading value.reform its marketing strategy,to keep the old readers and obtain a good developing opportunity. This paper is base on the "4P" theories of marketing strategy to analyze the Product the Place and the Promotion of cityzine,find the problems of cityzine,and provide some solutions for these problems. At the same time, with the aid of STP tool analyze cityzine, and give some useful advise for cityzine's development.