Research On Marketing Strategy Of Hongde College Of Inner Mongolia Normal University

With the deepening of the reform of the educational system,the private colleges and universities,which are an important part of China's higher education,have gradually become the rookie in the education market,and the promotion of the popularization of higher education has led to the development of private higher education as a source market and higher education The choice of consumer market object.In the face of the fierce competition environment of the higher education market and the expansion of public institutions,the upgrading of vocational colleges has become an increasing trend in undergraduate colleges and independent colleges.Private colleges and universities still reveal their inherent deficiencies in the congenital malformations.Low coverage of transfer payments,lack of funding for education,lack of policy support,low quality and unstable source,source of teachers and teaching level to improve the slow and so on.This paper mainly uses the theory of brand and the marketing theory to analyze the brand marketing strategy of Hongde College in Inner Mongolia Normal University as a means to analyze the challenges and opportunities of the strategy and put forward the countermeasures of strategic development.This paper is divided into seven parts.In the first part of the introduction,the background,significance and domesticand foreign related literatures of Hongde College brand management research are presented.The second part mainly introduces the related concepts.The third part analyzes the macro and microcosmic development of Hongde College,as well as the internal and external environment,and uses the SWOT method to analyze the current situation of Hongde College brand building.The fourth part analyzes the problems and cruxes of Brand Marketing of Hongde College in Inner Mongolia Normal University.In the fifth part,the author puts forward some suggestions on the marketing of Hongde College in Inner Mongolia University.The sixth part puts forward the guarantee foundation of Hongde College's brand development on the basis of research.The seventh part is the conclusion and the prospect.