Factors Affecting The Physical Consumption Behavior Of Urban Residents In Chengdu

The rapid development of China's economy in the past few decades has led to the improvement of people's consumption and living standards.People no longer worry about the time for food and clothing,and sports on the watch,participate in various sports activities actively and buy sporting goods and clothing needs are greatly improved,which is the expansion of the sports consumption market scale.There are a lot of researches on consumer behavior in China,but the research on sports consumers is relatively small.On the basis of the results of foreign research,this paper designed the corresponding variables measurement items,and revised the questionnaire.In Chengdu,a questionnaire was distributed to consumers,200 questionnaires were distributed,and the effective questionnaires were recovered by 179 points.In data processing,using Cronbach's coefficient alpha reliability analysis,factor analysis,independent samples T test,variance analysis,correlation analysis and other methods of this study validate the assumptions.Draw the following conclusions:(1)to establish a physical consumption behavior model,which is composed of the internal factors(motivation,consumption and sports)and external factors(economic factors,market promotion).The external environment has no effect on the results of the purchase of the purchase.(2)the relationship between the internal factors: motivation has a significant impact on the concept of sports and consumption,the concept of sports and the concept of consumption has little effect.(3)there are no significant differences in the factors that affect the physical consumption behavior,and the age,occupation,and education level have significant differences on the physical consumption behavior factors.