Research On The Optimization Of Media Environment For College Students' Ideological And Political Education

With the rapid development of information technology as the main mark of the third revolution of science and technology,make modern communications technology to achieve a qualitative leap.Information dissemination and communication between audience breakthrough the limitation of time and space,people are in a more open and free information space.Both newspapers,books,radio,television and other traditional media,has based on the Internet and mobile phones WeChat,new media,such as the QQ and Weibo,formed the diversity,globalization and social media environment.Media environment is on college students' thought,behavior,moral and ideological and political education has extensive influence of the environment.College students is to achieve the great rejuvenation of the Chinese nation the Chinese dream and the major force of building socialism with Chinese characteristics,growth and development of a healthy external environment for college students plays a vital role.College students are the main audience of media environment,how to purify the ideological and political education media environment,create a good educational environment,help college students to stick to the socialist core values,and further to do a good job of ideological and political education,advancing the actual effect of ideological and political education,the ideological and political education is an important theoretical and practical subject,to our country higher education reform and development has important practical significance.Based on this background,on the basis of predecessors' research,this paper studies the college students' ideological and political education media environment optimization.First of all,the comprehensive analysis on the ideological and political education media environment,to clarify the related concepts,explore the optimization of the theoretical basis of ideological and political education media environment;Secondly analyses the development of the media environment opportunities and challenges for the ideological and political education,and analyze the causes of the challenges,and finally,on the basis of the first two chapters discuss,put forward the optimization principle and measures of college students' ideological and political education media environment.