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The Current Situation, Problems And Countermeasures Of APP In The Field Of Physical Fitness

Posted on:2018-05-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y Q ShiFull Text:PDF
GTID:2357330512992027Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
For the recent years,the wide spread of smart phones and mobile internet technologies have been developing in a very fast pace.Smart phone apps have been involved in many fields and have resulted in great success;the sport fitness field is no exception.The appearance of workout and fitness apps are influences people's daily habits.The following article would be focusing on the fitness apps as the research target.Using methods of integrating literature materials,specialist interviews,comparison analysis as well as mathematical statistics to analyze the problem of fitness apps in the fields of sports,I came up with the following conclusions:(1)oversimplified functions,repetitive contents;(2)lacking of profit mode;(3)direction of fitness lacks scientific evidence;(4)poor accuracy of fitness data collection;(5)the developed app diverges for general public with different age and gender.According to my research findings,fitness apps have great potential in terms of increasing the development of the fitness career.To better the field of sport with the usage of fitness apps and also to promote development of the market in sport fitness apps,this article came up with the following reasonable suggestions: firstly,structure the “data” to support the product;secondly,build up the “content” to increase the connection of users;thirdly,strengthen “connectivity” to search for newer profit mode;fourthly,enhance “technology” to increase the service standards;fifthly,increase the “friendliness” to optimize the user population;and lastly,increase the “regulation” to promote the positive development of the market.
Keywords/Search Tags:sport fitness app, sport fitness industry, mobile internet, O2O
PDF Full Text Request
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