The Influence Of Mobile Media On College Students' Ideological And Political Education And Countermeasures

The mobile media emerged late to other new media,but it plays a great role in the political,economic,cultural,and social life.It affected people’s life style,mode of production,and the way of thinking gradually.To the ideological and political education,it also affects people’s education style and the way of thinking.Convenience of mobile media,mobile interactive,real-time and we media attracts lots of college students to use it,while it also brings a big challenge.Grasping the two sides of mobile media has an important significance for the development of ideological and political education of our country.As a kind of New media the mobile media not only have common characteristics of new media such as digital spreading,massive information resources,media fusion,but it has characteristics itself such as convenience,mobile interactivity,real-time,and we media.These characteristics affect college students’ way of thinking,life style,learning style,the formation and changing of their world outlook,the life and values outlook.Mobile media brings positive effects on developing platform of ideological and political education,strengthening interactivity and effectiveness,promoting development of campus culture,expanding space of college students’ growth and success.While it increases the complexity of environment on the ideological and political education,impacts students’ values and moral behavior,brings big challenge on the management and teaching for educators.Facing the opportunities and challenges,we need study the content,way,method,means,and the complexity of the environment of ideological and political education carefully.This article find five measures from five aspects,such as the construction of mobile media platform and content,position construction of universities,the education mode of educators,accomplishment of teachers and students,the construction of network environment.Through the analysis of survey data,I discussed how to strengthen the ideological and political education at the background of mobile media.Through the study of this article,I hope to enrich the knowledge about internal logic of ideological and political education,carriers,methodology.Innovative ways of education,enhance the actual effect of ideological and political education.At the last I wish the mobile media will become a new position on broadcasting science theory,the mainstream ideology,outstanding work and noble integrity.