Research On The Innovation And Development Of Ideological And Political Education In The Context Of New Media

Today,the rapid-developing new media, with its powerful propagation function, changes even subvert the social style of production and life, and its "double-edged sword" effect is becoming increasingly evident. In this context, the ideological and political education is facing good opportunities for development, and must deal with challenges. On the views of journalism, education, sociology, psychology and other interdisciplinary point, basing on the actual ideological and political education and respecting the characteristics of the new media, this paper tries to seek to address the new situation, new background of ideological and political education in the new situations and new problems, to seek new developments of ideological and political education in new ways. With literature-studying method and applying theory to reality, this paper discuss the main object, process, route, characteristics of the ideological and political education separately from a new perspective.The main contents are as follows:Opportunities and challenges facing ideological and political education under the new media background. Basing on the analysis of the concept of new media types, characteristics, the paper points out the effects and political good opportunities to the ideological and political education brought by new media development in terms of platform of education, explain the impact of ideological and political quality, morality, the concept and value orientation, etc. to college students brought by the new media, the influence on content and methods of ideological and political education, the puzzles and challenges to ideological and political education subjects.Problems and causes of ideological and political education under the new media background. Under the new era, the ideological and political education is facing many difficulties, mainly in the content of education and the lack of specific age, education and other methods obsolete. The reason lies in the ideological quality of network participants is not high, relatively poor capacity of the network activity of the body, the negative impact of large social environment and other aspects.Choices of ideological and political education of under the new media background. Problems mentioned in the previous article and the reasons for departure, we propose first of all to strengthen the ideological and political education of the concept of innovation, and establish open education, "all for the development of students’ educational philosophy, and strengthen equal interaction with clear guiding concept of combining. Second, we must strengthen the building, improve the quality of the main ideological and political education, the government should strengthen legislation and guidance to educators to change their concepts pay attention to strategy, to enhance media workers subject to enhance credibility and influence. Third, we must strengthen the ideological and political education to be innovative methods of ideological and political education, to build a sound platform for the development of education. Finally, pay attention to the ideological and political education innovation under the effect of the new media background evaluation. To improve young students’ ideological and political quality as the goal, the Party’s principles, the principles of practicality and effectiveness principles, establish a student-centered innovation development effectiveness evaluation criteria of education.