Network Public Opinion Guidance Research In Accident Disasters

Micro-blog,WeChat,news client,knowledge portal and other Internet based on the development of new media gradually into people’s lives,the network has become an important platform for public opinion,especially the expression of civilian public opinion.In recent years,Accident disaster is a detailed category of unexpected problems.It refers to accidents caused by human reasons and bring disastrous problems.People usually pay much attention to accidents.They are the focus of public opinion at that time.The popularity of Internet promotes the Internet space to be regarded as the core place for the decentralization of public opinion.A certain level of social and public opinion often focuses on Internet public opinion to achieve Internet public opinion.In fact,the problem of accidents and disasters will spread vigorously on the Internet,and how to effectively deal with accidents and disasters.Internet public opinion is a new topic for government agencies to deal with.At present,in the middle of the accident disaster,the administrative strength of the grass-roots government institutions has been repeatedly criticized,among which there is a phenomenon of public opinion on the Internet.Faced with the influence of Internet public opinion,the strength of public opinion handling of grassroots government agencies and core media is obviously reduced.The Internet is regarded as a convenient way for unhealthy public opinions,especially for accidents,disasters,unexpected problems,the dispersion of false information and the release of users’ emotions.If we do not lead or lead a lack of guidance in advance,the bad public opinion will lead to a crack in social trust,which is associated with the image of the grass-roots government agencies.Therefore,the analysis of the Internet public opinion guidance in the accident disaster accident not only has the practical effect,but also has the theoretical research value.In this paper,the use of public relations theory,communication theory and psychology theory,especially the issue of management theory,through literature analysis and case study regard network public opinion practice in 12 · 20 Shenzhen landslide events as the entrance,according to the issue management theory,study the accident disaster emergency network public opinion guidance,try to put forward the corresponding strategy optimization measures.Based on the review of literature which is relevant to accident disaster and emergency network public opinion,the author makes a definition of accident disaster emergency and network public opinion,analyzes the evolution of it as well.According to the core demand of issue management theory,the essay constructs the model of disaster accidents guidance which is should he done in the emergency network public opinion.Then,according to the ideal model,analyzes the changing process of "12 · 20,Shenzhen landslide events in the network public opinion,especially to guide the practice of the Shenzhen authorities,combined with other similar examples,summarizes the basic beneficial exploration by government during the accident disaster emergencies in the network public opinion,analyzes the existing problems as well,such as failed to identify the issue of burst event,failed to effectively transfer the rectification measures in a timely manner,failed to release the accident investigation report in a timely manner,the subject of information release " offside’ phenomenon and noninterference Disaster aesthetics.Discovered in the investigation and research,the reason which cause above all problems are in many aspects,contains the concept level and system building level,attitude level and ability level even technical level which contributes more,To solve these problems based on issue managetment theory,we should refine the normative response to public opinion system;perfecting the procedural and punishment mechanism of public opinion guidance to improve the network public opinion management systerm;establish the responsibility information dissemination issues management echanism;strengthen media cooperation and seek to the audience support to enrich the network public opinion guidance strategy;cultivating the audience thinking actively,establishing and improving the network spokesman system,delivering accurate information through multi-channel to innovate guiding way in network public opinion.Only the comprehensive measures can strengthen the guidance in accident disaster emergency network public opinion and make a more harmonious environment for dealing with the crisis.