The Sensational Response Strategy Of Government Micro-media In Emergencies

Government microblog and Government WeChat are the latest popular things in recent years. They’re also hot topics of social concern. Government microblog and Government WeChat have experienced a scratch, from small to large process, and gradually become an important channel to promote government information disclosure, timely response to social concerns, official and public interaction. Especially in emergencies, the government microblog and government WeChat because of its own unique advantages in the timely dissemination of official sound, efficient emergency management, effective solution to the contradiction and misunderstanding, and actively guide public opinion, playing an increasingly important role. But at the same time, many problems of the government microblog and government WeChat have exposed when deal with the public opinion in emergencies.This thesis introduces the development process, the definition of the government micro media, and the features of its function. And then analyzes the effectiveness and the existing problems of government micro media which dealing with the public opinion in the present emergencies, through a large number of case studies of Shanghai stampede accident, Tianjin explosion event and other events. There’re many problems when government micro media deal with the public opinion in the present emergencies, such as slow reaction, One-sided idea, the lack of interaction, single form and so on. The reasons for these problems are as follows:bureaucratism, shirk responsibility, the lack of relevant experience, the lack of manpower and management, lack of emergency safeguard mechanism etc. On this basis, the thesis further put forward five practical Countermeasures:quick release true, accurate and original information to seize the initiative, active and proactive communication to ease the panic, government microblog and government WeChat play their respective advantages linkage, strengthen human input to improve the quality of personnel, improve the government micro media emergency response mechanism. In order to improve the ability to deal with the network public opinion, give full play to the value of government micro media, and play a positive role in building a service-oriented government and building a harmonious society.