| Fans are regarded as the typical cultural representative of the consumerism culture.Thefans of the 48 female idol groups have their own particularity in many fan communitiesThis particularity is largely due to the particularity of the 48 female idol groups.One ofthe two peculiarities of the 48’s female idol group is its unique set of idol images set by itstarget audience of otaku/nijigen fans.The second is it’s "face-to-face idols" core concept,create a set of strategy for their operating and branding.This article will based ontwo special features of the 48 series of female idol groups,to explore how this new idolmode influence to their fans and fans community. |
