Analysis Of The Symbolic Representation Of The Theme Block "Yan'an 1938"

In recent years,all kinds of theme blocks in our country gradually are showing a trend of prosperity from the rise to the development.They have been noticed by the general public.There is some practical significance to study its characteristics and forms of expression."Yanan 1938" is a new system which includes the revolutionary culture of red and the local culture of northern shaanxi.Since the opening,the large number of tourists reflected its popularity.More crucially,"Yanan 1938" is a cultural symbol of the architectural space.Therefore,this paper studies the specific representation of cultural symbols in the theme block has the significance of the times.Moreover,in the era of symbol consumption,the symbol of the theme block will undoubtedly become one of the highlights.This paper tries to analyze the "Yanan 1938"theme block from the semiotic perspective so that obtains the theme blocks symbolic use of symbols,characteristics of culture communication and business combination form and construction from the perspective of content.There are many factors related to the rise and development of the theme block,among which,as the commercial value of the tourism landscape,the cultural value of the media and the aesthetic value of the architectural form are the key factors.All of these factors are reflected by symbols,so it is helpful for us to grasp the essence of the subject in a more comprehensive way.The "Yanan 1938" symbol perspective,on the one hand,bring the inspiration given with local characteristics and Cultural District landscape construction and attention resources for;on the other hand,with the regional characteristics,folk customs of the theme block also helps to explore how to better disseminate the local culture.On the symbolic theme blocks in this paper are discussed which based on a lot of literature,especially mastering the theory of semiotics and semiotic research methods.Then analysed those literatures.By using the participatory observation method,I observed the research object in the block with the symbolic features to make a deep interpretation of semiotics.This thesis mainly includes six parts,the first part is a general introduction of the "Yanan 1938" theme block;the second part is that the interpretation of folk culture in Yanan's symbol,including paper-cut,diet,etc.;Home Furnishing decoration;the third part is the analysis of the 1938 period of the red tourism the culture symbols,including wall advertising symbols,clothing,appliances and so on;the fourth part is the application of the modern architectural elements within the block and traditional architectural elements of the semiotic interpretation,thus obtains the theme block in architecture angle symbol mechanism;the fifth part is about the analysis of the content is carried out,and got a conclusion that Yanan "1938" is the theme block spread,a cultural symbol of a symbol of consumption marketing and a presentation of a nostalgic symbols.In essence,it is a building space for the purpose of profit was constructed by cultural symbol,but also a media of cultural symbols with building as a carrier.