The Role Of Digital Media Art In The Development Of Cultural And Creative Industries

With the rapid development of China's economy,digital media technology emerges,and shows the vigorous vitality and developing force,applied to every corner of social development,and the combination of cultural industry.For the first time in the government work report 2016," vigorously develop the digital cultural and creative industry ".The " shisanwu" planning outline clearly put forward to support the development of digital creativity.The digital cultural creative industry has become one of the important pillars of the development of strategic emerging industries in the " shisanwu" period.Taking the role of digital media art in the development of cultural creative industry,this paper analyzes the connotation of digital media,the connotation of cultural industry and the relationship between them,analyzes the economic function and social function of digital media technology in cultural industrial park,analyzes the technology application of digital media in the palace museum.