Production And Consumption Of Female Celebrity Images In The Republic Of China Film Journals

Since 1930,Chinese film star system has basically formed,at the same time,with the rapid development of newspaper industry,the Chinese film star media environment became more and more complicated,and the movie periodicals and newspapers supplements has become an important part of the film industry chain and the film culture.As a bridge between the film industry and audiences,On the one hand,the film journal has trained a group of professional fans and constantly manufacturing various commercial effect for the movie stars,those commercial effect influence the relevant film's box office overtly or covertly;on the other hand,the relevant newspapers and periodicals also affect the career and life of the film stars especially of the female stars through its reports to cater to the citizen class fans or readers,and even further impact the construction of the female stars' images.Compared with film journal readers rather than the professional fans of films,readers are more eager to see is a staggering for breath consumption private life with pleasure.Because of this,we could see in the journals nowadays not only full of the perfect star image propaganda strategy——star beauty,a star advertising calendar,star,but more full of the story of the film stars' love,marriage,cheating,lawsuits and other star's private life.These reports use a variety of forms to satisfy the audience's "peeping desire",which established a star image in the journals,corresponds to the star's symbolic image sometimes,and sometimes also to the contradictory.For those who has been constructed the image of the consistent with its image of "character actor",he is undoubtedly very lucky – journals' reports strengthened him/her on the screen and the company journals to shape a good image,such as the ?active? Wang Renmei,the ?robust hale? Jin Yan,etc.In fact,the star's image in the journal is more like goods which to attract the readers,in order to achieve the purpose of attracting customers,the journal insert into the stars' private lives without the line,and even injected with embellish,which makes the positive image of the stars in the heart of fans had been plunged.Ignorant fans and star will tend to "believe" in the business behaviors,making the tragedies like Ruanlingyu's suicide.The significance of this paper is trying to hackle the style and types of the journal reports through the period of the Republican period,to explore the construction of female star image film periodicals,and find the reasons.This paper focuses on the production and consumption of female stars' image in the film periodicals during the Republican period.In the first part I will start sorting from the ways and content of papers on star,and summarize the construction ways of journal of movie stars' images of the Republican period;In the second part,the author focuses on Ruan Lingyu's suicide and the scandal of Hu Die,and deeply explores the emphasis and social factors of the female characters in the period of the Republican period;The third part analyzed the traditional Confucian moral ethics,street culture,Shanghai star system and print media monopoly on public opinion,in this entertainment film periodicals during the period of female stars such as the "wife" is the "easy virtue" image shapes,as well as the female star always faced with by the media guide the public opinion of retribution for does not conform to the traditional women,women image,which has a moment like stars falling risk.