Research On The Development And Operation Of Zhengzhou Film Culture Town Project

In recent years,with the rapid development of China's national economy,the development of the real estate market has played an important role,and as an important part of real estate cultural tourism real estate has also been widespread concern of all sectors of society.But the cultural tourism real estate industry in China is a new industry,the development started late,the starting point is low,so the real estate market there are still many problems need to analyze and solve.Through the research and development of the project development and operation of Zhengzhou cinema culture town,it is found that there are two main problems in the process of cultural tourism real estate development.First,the interests of the developers and the local government solve the problem;second,the developer's cultural orientation and the development of rhythm issues.Combined with the development of the project put forward the solution to the above problems,Zhengzhou International Cultural and Creative Industry Park,other cultural and cultural projects in the development and operation of reference.Based on the basic theory of case analysis,this paper studies the development and operation of Zhengzhou film culture town project by using comparative analysis method and qualitative and quantitative analysis.In this paper,the traffic volume and the development of the project and the development rhythm of the project.The use of comparative analysis,select the project on the table of the typical case,the value of the reference to the standard case parameters.In the project culture positioning is to take a qualitative analysis of the research method,in the project investment estimates using quantitative analysis method.The purpose of research through scientific research is to make the results of the case more rigorous,more in line with the actual situation.Through the study of the development and operation of the project of Zhengzhou film culture town,the article concludes that when the interests of the developers and the government conflict,the two sides take into account the maximization of interests will eventually choose the following game strategy: the government to reduce land transfer Price,and give developers land and policy compensation,the developer will be in accordance with the requirements of urban planning quality and quantity to complete the cultural tourism real estate projects;when developers encounter project land developmentrhythm problems from the reality,consider the market supply and demand,Choose the optimal development strategy.At the same time,developers must pay attention to the excavation of culture,only to enhance the project's historical and cultural soft power in order to make the project in the fierce market competition in a place in order to achieve the interests of developers and the government to maximize.The innovation of this paper lies in: First,the use of the latest official data,greatly enhance the authenticity of the theoretical study;Second,the research project,the current project in Zhengzhou City in the blank period,at the same time the project on the local humanities,history,Traditional folklore,intangible cultural heritage and other aspects of deep plowing,to explore a lot of available cultural labels,cultural and creative industries within the park other cultural tourism real estate project development provides experience and lessons.Inadequate is: At present,the film culture town of Zhengzhou is in a construction stage,has not yet completed operation,the article on the product development and operation mode analysis with reference to similar cases in the past,but the actual operation may be biased.