| With the continuous deepening of my country’s reform and opening up,the tourism industry has developed by leaps and bounds and has become one of the pillar industries of the national economy.Global tourism is a national strategy spawned by the transformation of new and old kinetic energy,leading my country’s economic and social development.The supply of innovative products for global tourism will promote the integration of industries and industries in the form of "tourism +".In the context of the global tourism strategy,the integrated development of culture,tourism and real estate is the trend.Therefore,from the macro perspective of the industry,research on the "culture + tourism + real estate" industrial chain model and analysis of the main influencing factors of this model is an urgent problem to be solved in the current vigorous development of global tourism and the promotion of cultural tourism real estate industry integration and innovation.Based on the background of global tourism,this article first expounds the connotation of the cultural tourism real estate industry chain from the perspective of industry.The existing industrial chain models and related cases are sorted out and summarized,and the "culture + tourism + real estate" industrial chain model under the background of the global tourism strategy is proposed.Then,combined with the research results of the influencing factors of the cultural tourism real estate industry chain at home and abroad,qualitatively analyze the influencing factors of the cultural tourism real estate industry chain model,and construct the industry chain influencing factor model.Finally,take Shandong Province as an example to analyze the current situation of tourism development in the province,collect relevant data and combine with multiple linear regression models,analyze the importance of different influencing factors,and propose relevant counter measures.Through research and analysis,the main conclusions of this article are as follows:First,on the basis of categorizing the cultural tourism real estate industry chain model and analyzing the connotation of global tourism,this article believes that global tourism promotes the deep integration of culture,tourism and real estate industries.The "culture + tourism + real estate" industrial chain model is an industrial development trend,and this model is similar to the symbiosis phenomenon in the biological world.Second,according to the structural characteristics of the industrial chain and the law of industrial development,a qualitative analysis of the influencing factors of the cultural tourism real estate industry chain,this paper concludes that the influencing factors include internal and external influencing factors.The internal influencing factors are divided into the scale level of the industrial chain,the benefit level of the industrial chain,the development level of related industries,and the external influencing factors are divided into policy,market demand,and economic level.Third,this article counts the original data of Shandong Province from 2009 to2020,and uses a multiple regression model to quantitatively analyze the influencing factors of the "culture + tourism + real estate" industrial chain model.This article has concluded that the basic factor is the main influencing factor in the cultural tourism real estate industry chain,which mainly includes the scale of the industry chain,market demand,economic level and the development of related industries.The benefit factor is a secondary influencing factor.As the current model is rarely used,it has not shown its importance.Based on the above research,this article puts forward relevant suggestions on the need to provide policy support at the government level,deepen industrial integration at the industry level,and play a demonstrative role of leading enterprises at the enterprise level. |
