Research On Aesthetic Issues In The Phenomenon Of Fan Culture

Since the last 90 s,with the rapid development of mass culture in our country,and the dissemination of Internet,mobile media and digital media in public life,fans are unprecedented growth.Fans are grouped,organized and participated,so their culture influence is increasing,becoming an assignable phenomenon in cultural field nowadays.Because the activities of the fans culture are mainly cultural and artistic products,the study of fans culture is not only possible,but also necessary.The introduction describes the fans' great cultural influence and why they are growing today,on the basis of an overview of the previous study on fans culture at home and broad,it points out that the aesthetic research of fan culture is not only possible,but also necessary.The first chapter discusses the fans complex enchantment in the mode of aesthetic contemplation.Traditional aesthetic stress aesthetic contemplation and maintain the psychological distance with the object,instead,fans adore the idol,so their aesthetic is without distance,and have perceptual color.The aesthetic is not only characterized by high emotional investment,but also fully invested of the body,meanwhile,it shows that the aesthetic individuals are inspire and stimulate each other,all these make fans' aesthetic becomes a kind of collective revelry which is liberating sensibility.The second chapter discusses that the aesthetic characteristics in the daily life of the fans is more brilliance than the general public.This feature is not only characterized by fans idolization of daily life space,but also the relationship betweenthe fans and commodity is emotional,at the same time,it also shows that the fans have high imitation to the idol'behaviour.Fans make their life an aesthetic meaning artwork through strong practice spirit.The third chapter discusses that it comes to a community with joint aesthetic taste.The fans' aesthetic activities are not only pay attention to communication with the opus,but also lay stress on interaction between other fans,it's very easy to form an aesthetic community which has roughly the same aesthetic tendency.The aesthetic interest community follows the principle of the combination of free agent,it also pursuits the interaction and dialogue between the members,the community which based on freedom and equality provides fans multipleemotional satisfaction with stretching personality and seeking belong to.The fourth chapter introducees the fans' dynamic identity as aesthetic culture creator.Driven by psychological needs such as “praise god” and seek community identity and so on,they govern the direction of literary production by comment and offer a proposal,they also create aesthetic cultural text by themselves.These texts created by an individual or group of fans are in a variety of forms,meanwhile,they shape a partnership between the idol and fans,which reflect distinct characteristics of The Times.The fifth chapter gives analysis on aesthetic crisis in the phenomenon of fans cultural.Fans have blindness and commercial value,so fans aesthetic is easy to control by business and technology,and this comes with that aesthetic can fall into comparison model and paranoid mindset,at the same time,the small meat culture and grotesque art types at cultural market have direct contact with this.Conclusion of the full text,points out under the background of developing culture industry in our country,and universal access of the mobile digital media in our society today,fans need to further enhance the independence of themselves in front of the idol,and need a rational and critical consciousness in the aesthetic,only in this way can promote the sustained health of the self-aesthetic as well as the the mass culture.