| Convenient modern city traffic developed,people’s travel demand is increasing.In the face of the crowded city ground traffic and the formation of the green environmental protection idea,the subway has gradually become the first choice of way to travel.Is in the public space,advertising system become the main medium of human and information communication,it not only provides the direction of travel for people instructions,at the same time also have visual guide,perception and psychological aspects.In addition,the subway advertising system as part of the city style and personalized features,in the design need to give full consideration to factors such as art and culture of the city,form a scientific and humanistic advertising system design.In recent years,visual perception theory research development in China,gradually formed and cross in the field of multidisciplinary research,in some design theory also fully reflects the humanity,efficient,scientific design advantage.Based on the discussion of the theory of visual perception,the study guide the connection between the visual perception and visual system design,combined with the particularity of underground public space,so as to design more in line with the passenger demand guide depending on the system design.Papers in the study,using the method of theory with practice and research analysis,the article is divided into five chapters.The first chapter is about the research background,content,method,is described;The second chapter comprehensively discusses basic theory visual perception;The third chapter is the in-depth study of the formation of advertising information in the system and the organizational structure,guide and combined with the people-oriented design concept for research;In the fourth chapter to the fifth chapter,in order to make the study more valuable,based on the status quo of Tianjin metro advertising system and visual perception,summarized the main problems,and puts forward improving plan,enables the design to meet the information needs of passengers in the subway space. |
