| Through combing the traditional development and the evolution of Shanghai yuefen brand poster art, in-depth study of traditional arts and however, the intrinsic relationship between Shanghai yuefen brand poster, and under the new historical background of Shanghai yuefen brand poster art development, we can find that: each time have different awareness of feminine beauty, female image is the important performance of the art of painting, they not only is a reflection of their own spirit, also is the epitome of social culture, is the painter in the eyes of the aesthetic object is the important performance object. From the art of Shanghai yuefen brand poster with the ancient traditional Chinese painting spirit inheritance we see the growth of female art and the progress of social culture, but also to see the relationship between the art of the era of innovation and the development of Shanghai yuefen brand poster. Art essence of Shanghai yuefen brand poster is a unique form of advertising, culture exchange between east and west is the specific characteristics of The Times, of which the female image of traditional Chinese female gentleness implicit inner beauty and new era health independent spirit, it shows that art is not a madrassa reflected, like that is inherited, and with the development of the society has given rise to a new art types and endowed with the meaning of the new era. |