| Traditional opera is one of the most common entertainment consumption for Chinese people. It plays an essential role in Chinese history. With the presence of new media, various ways are provided for people to receive news and express their personal attitudes,the typical characteristics of current social communication, subsequently leads to the change of dominant communication ways. The pattern of Chinese traditional culture changed dramatically, and the popularity of those welcomed culture also reduced.In this article, by means of literature analysis, comparative analysis, quantitative research and questionnaire survey, we investigated the communicative characteristics of traditional opera through new media, and studied the opera App, and opera public platformsinWe chat, to analysis their contents, characteristics, and deficiencies of communication, and inferred the new features of opera. The first feature is the presence of digital Peking Opera, which combine the new media with traditional opera. Besides, interaction between traditional opera with the fashion elements of new media, opera cartoons, opera games, emotional faces displayed by opera characters are created. The production, and preserving methods of these traditional opera are also altered because of the new media. At the same time, the habits and attitudes of these opera APP users can be studied, and the needs of these users could also be met by upgrading the APP versions. Obviously, by using the new media, opera find a good way to survive, but how to use the new media more efficiently to attenuate the declining tendency of opera popularity remains to be investigated and needs more efforts.The development of the new media provides a better way to show our traditional culture, however, higher quality of opera contents, more efficient ways of spreading, and more flexible ways to track the opera lovers’ feedback are urgently required, with every efforts from all of us. |
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