| With the speeding up of the urban construction and economic development,the urban road network is more and more complex,architecture and advertising,identification and other reference number and the increase of the density also makes people more dazzling is not easy to quickly locate.Especially these references in the process of urban development,constantly tend to homogeneity,in a larger population mobility environment,stranger in a strange environment,pathfinding passenger behavior increased difficulty.The original city road signs have enough to meet demand,in this case,the more need a set of guide sign system after system design of city,meet the demand of people pathfinding,enhance the feeling experience,increase the image charm of the city.Guide sign system in most of the cities in China because of a late start,the problems such as insufficient funds,the audience experience more problems and design.Qufu is a city is given priority to with tourism function,set the input to the leadership in recent years has increased,but its administrative division for the county-level cities,many problems in its orientation identification system on the set,modelling,graphics,color selection without consideration and design in the system,set up chaos,affects the aesthetic,many leadership directly copied other cities,and the surrounding environment.How to make the qufu guidance marking system more systematic,standardized,scientific,become a problem we should solve.Thesis is divided into five chapters,the first introduction selected topic background,purpose and significance,clear up the thoughts for this research.Then starting from the concept of guide sign system,analysis of leadership in the formation,development and function orientation of city environment,through identification and city image to further clarify the guide used in the matters of attention in the city.Next to the planning and layout of qufu,the present status of urban guide sign were investigated,summarized problems in qufu guidance marking system.After combining with the characteristics and cultural characteristics,qufu study qufu oriented identification principle,the optimization design of space of the qufu city guide sign system Settings,and from the aspects of color,design,modelling,words and material analysis,provide the basis for specification optimization of qufu city guide sign system.Finally,this study summarizes and try to the optimization of qufu guide logo design. |