Animation Derivative Design Based On User's Emotional Needs

In recent years,as people’s living standard continues to rise,animation derivatives industry has developed rapidly.From the consideration of a single visual needs,to begin to pay attention to the user’s personalized,personalized,sensory experience,emotional experience,such as the emotional needs of the meet,make animation derivatives with a broader space for development.This graduation design in Wanda cinema animation derivatives design projects as the main line,the user perceptual demand as the main research direction,research and analysis the current situation of domestic and foreign animation derivatives industry development,and combine the theory and practice of the design of animation derivatives.Based on the related theory of user emotional needs,point out the design of animation derivatives limitations:single positioning consumer demand;design type homogenization;animation image using rough design and lack of innovation.In this paper,the design of animation derivatives as the carrier,the emotional needs of users as the starting point,the animation derivative user needs of the field research specific animation derivatives design process.Base on the emotional experience of emotional needs,humanization and individuation theory,new technology,summarize three keys:the humanization design of animation derivatives as the key,emphasizes the interaction between users and animation derivatives the user’s emotional experience;the key position in animation derivatives is using experience,users and products form emotional resonance is the key;personalized,customized as a breakthrough point for improving market competitiveness,through the means of customization,can achieve product differentiation,more in line with the needs of different users.Based on the investigation of animation derivatives consumer market analysis of the client’s emotional need,with intelligent,customized and theater theme products for the design direction,design 12 Wanda cinema animation derivatives,and design a set of pi derived Wanda sales platform,the platform has entered the testing phase.Through the design practice,to explore the animation derivatives design method based on user emotional needs,hopes to become a guiding role for the animation derivatives market to enhance the competitiveness of animation derivatives in the field of consumption.Because of the limitation of the data and the design of the contents of some loopholes,this subject is just play a role the design in the future,continue to deepen learning.