The International Spread Of Chinese Costume Culture

Victoria’s Secret Fashion Show referred to as the Victoria show,it is famous by the United States women’s underwear and pajamas brand Victoria’s Secret annual fashion show hosted by Victoria.In the clothing as our human cultural representation and the image of the important role;China’s strength and China’ s influence in the international environment continues to increase;In the visual culture as the leading brand to promote the theme to expand its global visibility of the peacekeeping business model,the 2016 Victoria show blowing the Chinese style.It is mainly composed of Chinese style of Chinese clothing and cloud shoulder style,Chinese style cloak and Chinese style collar;Chinese decoration with Chinese dragon and phoenix totem,Chinese embroidery and button cutting process,Chinese knot;Chinese red and glazed yellow mainly in China Color;Chinese silk-based Chinese fabric four aspects of the Chinese elements.These Chinese elements by the Victoria show bold exaggeration and imitation after the deformation,in the individualism and futurism of the Western cultural model and innovation and fashion trends and consumerism under the combined action of the formation of a similar and not like the gorgeous Chinese style and simple Chinese style,we call it the new Chinese style of Victoria show.With regard to the background of the international spread of Chinese dress culture,there are two aspects of the positive and negative aspects of the new Chinese style:first,the origin of the new Chinese wind is an innovation of the traditional Chinese elements.It changed the people’s old eyes for Chinese elements,is conducive to promoting the international spread of Chinese clothing culture.But in turn,the new Chinese style of the is only to meet the psychological needs of the visual culture of the audience to seek new things for the Chinese elements to make the superficial improvement,and no combination of Chinese elements of the cultural connotation to create the true meaning of the Chinese style works.We can only say that the ideal thing is too good,and the real thing is always mixed,only based on the actual basis to use the traditional Chinese clothing culture in the excellent ingredients and learn from Western advanced clothing concept,its comprehensive innovation,to create the true meaning of the Chinese style and to promote the international spread of Chinese clothing culture.