The Study Of Market Segmentation Strategy For SUV SML Model Of GTMC

GTMC is a car firm focusing on vehicle production and sales with various passenger vehicles as main products. This article takes GTMC as the study case, analyzing its current conditions and predicament to overcome during market development. It mainly studies GTMC market segment in SUV SML level market, based on which to discuss its influence strategy combination, and thus tries to provide solutions for GTMC to further improve sales volume and market share.Established in 2004, GTMC is sino-Japanese joint venture. Although its history is short in Chinese vehicle market, after ten years' development, its position is very prominent in Chinese passenger vehicle market. Currently, products of GTMC have already covered major product types of passenger vehicle market, including car, MPV, and SUV three dominating categories with five types of products. Its market share basically leads its corresponding market. However, these several types of products are competing in the relatively mature market segment, and meanwhile in the influence of policy and economic development, SUV vehicle market has expanded tremendously and has great potential for future development. In contrast, GTMC has not enjoyed such growth in SUV vehicle sales. Under such circumstances, it is of vital significance for GTMC to conduct a detailed analysis on SUV vehicle market and venture into a new segmented market.Based on the marketing problems research of GTMC entrance in SUV SML level market segment, this article analyzes the environment of Chinese passenger vehicle, especially the systematic market segment of SUV SML level market to specify consumers group of market segment. According to relevant theories of market segment, it selects suitable market segment strategy, on the basis of which it finds out strategy to be taken for market segment and thus makes detailed analysis of existing competitors. With advantages of GTMC, it brings out market positioning strategy of GTMC corporation's new products.As mass commodity, vehicle also belongs to high fluxion rate product. The competition is fierce and there are many factors affecting consumers' selection. According to market segment of marketing theory, it could correctly seize target consumers and lay the foundation for following marketing combination. According to market segment strategy of GTMC in SUV SML level, it provides beneficial lessons for other corporations facing development bottleneck to explore new markets and launch new products.