Causes And Countermeasures Of Deficient Demand Of Passenger Vehicle In China

Consumption is the ultimate aim of production as well as original force to promote economic growth, since the economic"soft landing"in 1996, economic pulled by the demand appeared to be slack and people's consumption level kept descending. Whether our economy can walk out of the state of deficient effective demand and surplus productivity and enter into a new cycle of economic growth or not depends on whether new industrial driving force can be formed or not. The industry of passenger car, the main source of capital and added value in manufacturing, connects many industries and absorbs lot of labor and becomes the engine to promote the national economic growth. The development level of passenger car depends on people's or consumption demand. Therefore, it is of great necessity to research the state and affecting factors of passenger car demand in China, and of more urgency to unveil the causes of deficient effective demand and work out the countermeasures in the current"buyer's market". Exploring the constraint factor of passenger car demand and finding solutions will not only solve the problem of selling, but also promote the sound development of passenger car industry,reduce the unemployment and pull the economic growth, which is the theoretic and practical significance of this paper.Based on the summary about and comments on the literatures home and abroad, this paper uses the specific data to analyze the demand situation of passenger car in China from the perspective of production capability,price trend,export situation and international comparison, concludes that the current consumption demand is deficient in China, summarizes the effect of deficient consumption demand on our social economy, explores the causes from six perspectives: income,price,consumption environment,consumption expectation,consumption concepts and exports and finally provides the countermeasures and suggestions.