Perspective Of Business Ecosystem Zhengshang Real Estate Development Strategy Research

From 2000 to 2016,China's rapid economic development,the real estate industry in the economic development plays an active role in the real estate industry a higher degree of correlation,with a strong driving force,affecting a wide range of people's living space,the work environment has been clear Of the improvement,but also for the Government to provide a lot of revenue.At present,China's current economic downward pressure,excess capacity,lack of spending power,has entered the "new normal." The real estate industry also showed many problems such as: regional development imbalance,enterprises rely heavily on financial leverage,three or four lines of urban inventory pressure is difficult to digest and so on.How to adjust the strategy of real estate enterprises is imminent.Henan is a commercial real estate is the largest in Zhengzhou,Henan,one of the leading real estate development,2013-2015 three consecutive years of sales in Zhengzhou ranked first.Is to Zhengzhou City real estate as the core area has been extended vertical integration development strategy.Obviously,under the new normal economic environment,how to keep the rapid development of enterprises,whether the original development model adapt to the current market changes is an enterprise must consider.Based on this background,this paper hopes to adopt another perspective,through market analysis,field research,data collection and collate,predict the future 3-5years of market development and change,for enterprises to explore new development model reference,to find a new power source.The first chapter,the second chapter combs the strategic management theory achievement and the business ecosystem theory knowledge.The third chapter and the fourth chapter mainly analyzes the external environment and the internal environment of Zhengshang real estate,and find out the existing problems such as deep integration management,high requirement on cash flow and so on.The fifth chapter,based on the theory of business ecosystem,formulate the enterprise development strategy,put forward the new model of collaborative innovation and wisdom development.While taking into account the laws of its industry ecosystem development,expand market share,reduce the cost of capital costs,increase the ability to resist risks.The sixth chapter puts forward the problems that enterprises may face when implementing the strategy and the solutions.In practice,enterprises often only pay attention to short-term performance management,while ignoring the entire business ecosystem to build their own long-term development advantages.In the perspective of ecosystem,this paper puts forward that when formulating development strategy,we should not blindly pursue profit and obtain short-term wealth,but should pay attention to the development of business ecosystem,create excellent service and build the sustainable development strategy of enterprise brand.At the same time,it can provide references for the development strategy of Zhengshang real estate,which has certain practical significance and provides some reference for other enterprises to make development strategy.