Small Cargo Express Of Coach Station Development Research On Internet

Small cargo express is a supplement of passenger transport business,based on high speed shuttle bus as the carrier,with vehicle underneath type luggage storehouse the carrier for small cargo transport business,it is a relatively low cost of the goods shipped service type.Coach station can use their own advantages to provide the goods fast shipping service for the society,and obtain certain economic benefits.In Guangzhou Tianhe bus station as the research object,the paper analyzing small cargo express business development promoting factors and constraints,in the Internet era,fast shipping market has a great development,express delivery market advantage,the electronic platform quickly seize market.However,the coach station small cargo express business in Internet era is restricted by the macro factors,laws and regulations under different law enforcement and government departments,influence the development of small cargo express business.For bus field management mainly for passenger services at the same time,the dependence of the small cargo express passenger train business influenced by rail transit appear larger shrinkage,shrinking business advantage,the increasingly competitive threat.Small cargo express business is limited by the station scale,the Internet technology lag rapid cargo transport industry,coupled with insufficient bus field in this business development in the process of marketing management,started to slide in cargo express business.Via analyzing the particularity of small cargo express,main source of business,and requirement regularity of delivery,the paper describes segment market of the industry systematically.Using the SWOT analytic method to clear the passenger a small cargo express business in specific positioning rapid transport market,the Internet era problems in the development of small cargo express business bus field were analyzed,and pointed out that in the traditional way to thinking and marketing management will be harmful to the development,and the business should make full use of the Internet technology brings convenience,this paper put forward the suitable for the current competition of small express Internet practices,business combination,and marketing services.