Study On Brand Marketing Strategy Of Shandong Sinoer Group

Clothing,a traditional industry,belongs to one of labor-intensive industries.It doesn't need high technology and strict requirement of market accession.Nowadays,great changes have taken place in clothing industry.It becomes from a consumer market into a typical buyers' market.The competition among enterprises has intensified greatly.There is no much difference among products or much space for the further development.So,in order to promote the better development of clothing industry and improve its core competitiveness,it is necessary to have a profound study on consumer demand,the strategies of brand marketing,and the expansion of the market share.Then,how to fully understand the requirements of consumers? How to aim at the consumer market? How to establish their own brand and expand market share? These are the critical issues that clothing enterprises need to be considered.Now,the competition of clothing retailing industry is not only the competition of the brand but also the strategies and models of brand marketing.Take a famous brand SINOER as an example,it can achieve the maximum profits only if it meets the consumers' needs,enhances the competitiveness of its brands,improves the marketing models and provides different kinds of products and best services for consumers.So,this paper firstly sums up the previous research and then gives a further discussion on brand marketing and existing problems of SINOER.The final aim is to enrich our research on brand marketing and provide some useful suggestions for the development of SINOER as well.