Study On Promax Company Marketing Strategy Innovating

Along with the globalization and the rapid popularization of the Internet market,enterprise quality and technical requirements are increasingly high,marketing has become diversified,how to improve the core competitiveness of enterprises,make enterprises to thrive and development in the complex environment.In fact,with the company's marketing as an important means to great to stimulate the rapid development of enterprises.The connector is a bridge for information exchange between the two electronic components,has been widely used in various fields.At present,the global connector market scale has reached 50 billion dollars or more,with the development of the domestic market,such as transportation,communication,server,POS,mobile phone industry has been rapid development,as an important production base of Chinese connector,many foreign enterprises have to seize the market to build a factory in China.China,has become the focus of global competition in attracting connector manufacturers,this big market,domestic connector enterprises have recently sprung up appear,But domestic enterprises are small and medium enterprises,and quality and patent are the weakness of small and medium enterprises.Faced with the threat of these foreign veteran connector manufacturers,and facing the barriers of various patent knowledge,How to develop small and medium enterprises in China is today's domestic connector enterprises must solve the problem.This paper introduces the scale and products of Promax,Promax belong to small and medium-sized enterprises,Ofcouse Promax is also have some of the properties of small and medium-sized enterprises,such as funds are tight,product line coverage is not wide,low market share,market positioning is not clear enough,.In the high-end market,the marketing is share by HuaFeng,MOLEX,Deren,Foxconn et,,like HUAWEI,oppo,vivo,Lenovo,Promax can not become their suppliers,only through Foxconn such companies,indirect cooperation.In the low-end market,a large amount of thin profits,Promax does not want to attack the market,high-quality products of Promax decided to have no competitive in the low-end market,many productsof the low-end market are used waste production,quality is not reliable,so Pumas couldn't compete in the low-end market..So in the current situation,Promax still uses its own advantages,help some manufacturers to make ODM,but it's difficult to fast development,and it is not stable,but also Promax con't contact end customer,not establish own brand,so Promax is con not large-scale development of valuable customers.In the customer market,Promax mainly related to the mobile phone market,POS machine market,in this market,Promax is a certain amount of shipments.But recently there has been no big development of Promax.Because the market positioning is unknown,marketing model behind,combined with the actual strategic planning of Promax,Put forward proposals to the company's marketing strategy: Product differentiation strategy,product technology innovation,product price improvement,and the new situation how to use the Internet to sell,how to occupy the market and the marketing strategy of innovation.