Sales And Marketing Strategy Of FCI Electronic Connector

As one of basic electronic components, connector has very wide application, nearly every electronic/electric products used it. With continuously innovation and improvement on technology and daily tool/equipments were more and more used electronic system, which trend to drive the increasing of connector usage.This article proposed Marketing strategy of FCI, which is based on customer need, get to know the TAM (Total Available Market) in the connector market, customer need, customer expectation, organize operation and activity in the market, through co-ordinate product strategy, pricing strategy, channel strategy, and marketing strategy, to meet customer need and satisfying it customer. The marketing action of FCI in the market, correctly analyze market opportunity, rightly focus on target of market, design related marketing strategy, and make feasible marketing plan, setup reasonable, efficient marketing organization to effectually control the activity of marketing plan..This article applied value-chain theory, product subdivision theory, Organization Structure theory, etc. creatively expatiated and introduced Organization Structure Program, key account management model, etc.