Research On Development Strategy Of WT Animal Husbandry And Veterinary Medicine Company

Veterinary medicine is the important resources in the protection of the normal growth of animals and the prevention and treatment of disease, at the same time, it is one of the important support for animal husbandry. Therefore, the diagnosis of veterinary drugs and derivative instruments, medical apparatus and instruments is to protect animal health and safety, and is related to people’s food security, carries the responsibility to protect human health. According to statistics, there are more than 600 veterinary drug production enterprises which are above sized. In these enterprises, the product involves 29 formulations, nearly 2000 varieties, some products are exported to North America, Europe, Southeast Asia, Africa and other regions. The veterinary drug industry in our country in 2001-2011 gross industrial output value compound growth rate of 20% or more. At the same time, the national GMP certification, GSP certification, industry planning, technology updates, efforts to speed up the integration of the industry, which promote our country become one of the fastest veterinary medicine industry development.WT company is one specialized engaged in the animal husbandry and veterinary related products research and development, manufacture and promotion of high-tech enterprises. Company was founded in 1992, the product involved in animal medicine, detection reagent, animal identification and veterinary medical equipment and machinery, equipment, etc., after 20 years of development, scale as a whole variety of products in the industry have high visibility and good reputation. Now, veterinary drug industry market capacity improvement is slowing down, but the rigid demand will not change, with the competition among these companies, China will always be the largest potential market of veterinary drug. But intensive aquaculture industry development puts forward new requirements to the veterinary drug industry, such as around the preventive care and biological safety system construction in veterinary medicine, veterinary medicine, on the degree of specialization of production enterprises, production management and quality control level investigation and selection. Besides, the society will increase awareness of veterinary drugs industry, try to improve the environmental governance cost, focus on the use of antibiotic products limited, human cost and safety standards improving and so on. In addition, the veterinary medicine field of excess capacity contradiction is especially obvious.This series of change would cause the resources of the veterinary drug industry restructuring, for the small and medium-sized enterprises, they are facing merger and alliance. So in order to further open the market, strengthen WT Company in veterinary drug industry, it is necessary to comb WT company’s development strategy and planning.This article studies the current international and domestic production in the field of veterinary drug industry and derivative, production research and development, sales management, industrial policy, the present situation of service level and so on. In view of the disadvantages, advantages, opportunities and treats. Reading and reflecting the past WT strategies which are established under the background of company in the domestic market industry, we read it from the industrial structure, industry layout, technology research and development, the enterprise culture building, marketing channels and other aspects. Furthermore, the study combines with the current domestic farming scale, the present situation of the factory, in order to analyze the present problems of the WT company. Facing the opportunities and challenges, the specialized niche strategy is made. To safeguard the overall development strategy, we make the measurements of strengthening the team building, building corporate culture, establishing and improving the incentive system, strengthening financial management, and risk prevention.