| Nowadays,with the rapid development of the Internet, the network has brought people much more convenience and experience. Especially in recent years, the rapid development of smartphones, emerging a number of convenient and efficient mobile APP for users to choose. Among them, the instant messaging APP for social purposes is endless, and Wechat is in recent years with its perfect functionality.exceptional user experience,and it’s rapid development of instant messaging features affecting the way people socialize, which has reached more than 600 million users. Where there’s man,there’s the market.Many companies have make it their main business field where they can expand their busuness.College students are the main groups who used their apps, and many enterprises have college students as their main developing objects, which will have a direct impact on the company’s success in the App market.There are many universities with running level and a large number of students inXi’an area, thus making XI’an as articles of researching object through doing some survey of questionnaire, interview, scientific statistics, and the methods for researching analysis may help understand what factors effect students’group-participation in the micro-letter marketing activities and achieves the goal that provideing some must of reference and help to the micro-letter marketing, making enterprises benefits much from the micro-letter marketing.According to the survey results,we come to the conclusion that several factors involved in micro-marketing activities of college students in XI’an have a very significant effect on the micro-marketing activities in XI’an,such as,the brand awareness, corporate image, consumer interaction frequency, information published on the appropriate or not, the business leaders’ promoting attitudes. |
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