Research Of Relationship Marketing In GLK Medical Equipment Proxy Companies

With the rapid development of China’s medical and health undertakings, but also greatly stimulated the development of medical equipment industry sales agents, medical instruments market competition is increasingly fierce, many of the Medical Devices Agency have taken many practical measures, to achieve the company’s development of customer resources and stable new customers. After the research and analysis of relevant experts at home and abroad, they found that, compared to the maintenance of both strategic customers, the cost of the development of new customer groups to be much higher. Therefore, highly concerned about the long-term strategic customer marketing management, has become a common choice of the current medical device company’s main customer development strategy. As the GLK Medical Devices Agency to medical equipment sales agent business for business, since its inception, has always been committed to the construction of the province of the hospital with good relations of cooperation, although the set up time is very short, but has the same province hospitals established stable cooperative relations. For a long time, GLK medical equipment agency has been highly concerned about its marketing efforts, through the focus of strategic customer management exploration and research, and its marketing management experience is also increasingly rich. In this paper, through the research of domestic and international famous experts and scholars in the theoretical works on customer medical equipment industry sales agent in the hospital as the research target, the theory analysis and demonstration part, and through the SWOT analysis of the use of GLK medical equipment company, the current market competition environment are analyzed. And the Medical Devices Agency for strategic customer relationship marketing strategies were discussed and analyzed, and the GLK Medical Devices Agency innovation formulated with the company’s actual marketing business model, and need to take the competition strategy in the sales business, this paper hopes to provide assistance to GLK medical equipment development agency. At the same time, also hope that this paper can provide some reference for the healthy development of China’s medical device industry agency, in order to promote the industry. Overall development.