The Path Selection For Sustaionable Development Of Qionglai Guomin Country Bank

In recent years, the level of socio-economic development in China's rural areas has been greatly improved, and the lives of farmers and agricultural production have undergone profound changes, and this is accompanied by the fact that village economic development gradually increase the demand for finance. In recent years, many large state-owned commercial banks have withdrawn from the township area outlets in underdeveloped areas in western China each township only one or two financial networks, supply and demand of rural finance outstanding. China's first rural bank was born in unknown Yilong. Since then, the development of village banks is like gangbusters, either policy banks or joint-stock commercial banks and more banks have set foot in the rural financial market, and the establishment of village banks has opened an effective means of rural markets among the major shareholding commercial Bank. Rural banks adhere to the "agriculture support small" principle to contribute to the reform of rural finance.Any new things grow from there to go through a long process, although the historical burden of small rural banks, also received government support, but the development process is still facing competition and pressure from all sides. Taking Qionglai Guomin Country Bank for the study, in the consideration of external obstacles, financial and the introduction of sustainable development theory, and explore the correct path to protect Qionglai Guomin Country Bank sustainable development. This article seeks to analyze the following two main issues:(1) On the basis of the country and rural banks Sichuan overall analysis, the Qionglai Guomin Country Bank specific object of study, which analyzes the status quo and development of resistance to the development of village banks face.(2) Development Status Qionglai Guomin Country Bank and problems based on, puts forward the path of the line to achieve sustainable development choices.Writing structure of this paper is:Firstly, introduces the background, purpose and significance, domestic and foreign scholars reviewed the outcomes of the village bank, on this basis, describes the research ideas and research methods; followed by articles on the rural banks the concept of sustainable development and rural banks were defined introducing financial sustainable development theory, in order to better discriminate the essential characteristics of village banks, rural banks and herein the traditional commercial banks, rural credit cooperatives and other rural financial institutions are compared; then detailed description of development before Qionglai Guomin Country Bank, including village banks organizational structure analysis, sustainable development indicators analysis and credit case analysis; then analyzes the inner Qionglai Guomin Country Bank facing external obstacles; Finally Qionglai Guomin Country Bank select the path of sustainable development.